For any new product, have it offer one clear thing (or at most two) that its users can understand.
A lot of founders think that they should make a complex product with multiple features - and the more the better. But for new users who don’t already trust you, that sounds like a lot of work from their perspective. Those multiple features put up a barrier between you and your early users.
Think about it this way: which of these two hypothetical articles would you click on to read:
Option A) “How to live your happiest life ever.”
Option B) “One easy thing you can do to have more energy right now.”
Maybe you’d click on both, or neither. 
But if I had to choose, I’d definitely go with Option B, because the value proposition is clearer, and it seems like a lot less work to get that value.
New users are likely to approach your product the same way. Give them a simple to understand value proposition that they can get in a straightforward way.
Resources about this idea:
Here are examples from the Founder Toolkit of how successful startups have described their products in simple, easy to understand ways:
Here are examples from the Founder Toolkit of the first versions of products that would become successful: